NQV8
Kansas State University Pet Food Program and Institute for Commercialization
Demonstration Description:
Mapping the path forward to successful new product development – The team from NQV8 and Kansas State University will provide an overview of what it takes to capture the details necessary for bringing new pet food and treat products successfully to market and how to plan for the key milestones along the path. The activity will introduce the “incuvation process” and allow participants to interact with proven approaches, engage with fellow participants in action-teams within each rotation. In the process participants will identify key steps, determine tactical solutions, determine a critical path, and identify gaps in their hypothetical new product concept plan – going from idea through successful commercialization. The interactive experience will use modified real-world examples of successful new products to serve as models for the teams to explore the tricks, tips, and pitfalls along the path to successful new products.
Company Descriptions:
NQV8 is an incubation (innovation and incubation) product development and commercialization service provider focused on helping entrepreneurs and established branded companies realize their specific objectives of creating novel pet products from idea to market success through comprehensive testing services; strategic partnerships with validated co-producers; equipment providers; nutritional consultants and other critical (pet food and treat) influencers.
The KSU Pet Food Program is a research, teaching, and industry support team housed in the Grain Science & Industry department. Their work is focused on training the next generation of Pet Food Industry leaders, and evaluating the effects of processing on safety, nutrition, and shelf-life of foods intended for companion animals.
The KSU Institute for Commercialization (KSU-IC) is a wholly owned subsidiary of Kansas State University that advances economically-based industry engagement including enabling the commercialization of university intellectual property, facilitating technology advancement and development through collaborative research, and enhancing knowledge-based economic development in Kansas and beyond.
