James Restivo

Title

Director of Client Development at Nielsen

Company

Nielsen

Presentation Description:

The Leaders and the Followers – How H&W Trends are Shaping Pet Innovation & Renovation – Is Pet a leader or a follower?  Health and Wellness has become the inspiration of innovation and product renovation in CPG and Pet is no exception. From label trends to fast growing ingredients, join Nielsen as we examine key attributes that are spanning the store and becoming important in Pet Innovation as manufacturers race to figure out what’s next for the pet bowl.

Experience:

In his 15-year career in insights, which spans Nielsen and the United States Census Bureau, James Restivo has specialized in consumer and shopper understanding. Currently a Director of Client Development at Nielsen, James helps CPG manufacturers of all sizes – from Fortune 500 to small start-ups – use consumer insights to inform their decision-making and drive growth. In his role at Nielsen, James also leads a team of Pet vertical experts who explore emerging trends and industry challenges across Pet categories and brands to help clients balance the needs of their consumers and trade partners.