Petfood Forum schedule of events
Monday, April 28
8 a.m.-5:00 p.m.
Petfood Essentials
2215 Rooms
8 a.m.-5:30 p.m.
Registration
Lobby 2200
8 a.m.-5 p.m.
Exhibitor move-in
Halls A-D
5:30-7:30 p.m.
Petfood Forum and Petfood Essentials opening reception
Kansas City Power & Light District
Tuesday, April 29
7 a.m.-5:30 p.m.
Registration
Lobby 2200
7 a.m.-2 p.m.
Cash coffee bar
Lobby 2200
7-8 a.m.
Breakfast
Room 2215 A-C
8-8:50 a.m.
Welcome and opening keynote: Macro-economic outlook and what it means for pet food companies and pet owners
Ernie Tedeschi, director of economics, Budget Lab at Yale Law School
Tedeschi will provide a forecast for upcoming changes and events with the economy, inflation, consumer spending, the labor force, the financial markets and other key indicators.
Room 2103
9 a.m.-6 p.m.
Exhibit hall open
Halls A-D
9:00 a.m – 6 p.m.
Visiting pet charities
Pet Charity Dog House, Aisle 1000
9:15-9:45 a.m.
Coffee break
Halls A-D
9:45 a.m.-12 p.m.
Petfood Forum Student Program research presentations and education session
Future of Pet Food Pavilion, Aisle 1400
9:35 a.m.-12:20 p.m.
Petfood Tech Talks
Tech Talk Stage, Aisle 2900
12:15-1:30 p.m.
Lunch
Halls A and D
12:15-1:30 p.m.
Women in Petfood Leadership Lunch
1:30-4:15 p.m.
Concurrent sessions: Pet food market
Market data with health and wellness deep dive, 1:30-2:35 p.m.
- 2025 pet economy report — Diana Rosero-Pena, equity research analyst, Bloomberg Intelligence
- How perceptions of health and wellness impact pet owner attitudes and pet food spending — Shannon Landry, pet brand manager, Packaged Facts
- Leveraging a “foodback” loop to integrate real-world pet health data into recipe design, product innovation — Brittany White, Ph.D., vice president, research, development and engineering/commercial enablement, and Tara Zedayko, chief science officer, Ollie Pets
Ingredients trends and consumer perceptions, 3:10-4:15 p.m.
- Pet food ingredient trends: Insights from 2024 sales — Lara Moody, executive director, Institute for Feed Education and Research, and Louise Calderwood, director of regulatory affairs, American Feed Industry Association
- Novel proteins and today’s pet parent: What’s next? — Nicole Hill, executive director, strategy, MarketPlace
- Insect protein in pet food: Assessing consumer perceptions, knowledge and willingness to pay — Lonnie Hobbs, Ph.D., assistant professor, and Aleksan Shanoyan, associate professor, Kansas State University Department of Agricultura Economics
Rooms 2100
1:30-4:15 p.m.
Concurrent sessions: Pet food technology
AI focus areas, 1:30-2:35 p.m.
- The evolution of pet food consumer behavior: AI and technology impact analysis, 2024-2025 — Adriana Pope, former investment analyst, UBS, and Nathan Pope, AI product architect and consumer behavior research lead, OngoingAI
- AI is transforming marketing: What are the benefits, challenges and applications for pet food? — Hana Bieliauskas, senior vice president and partner, Inspire PR Group
- Understanding AI to streamline pet food manufacturing — Matt Lueger, executive vice president of sales, Northwind Technical Services, and Bill Ward, founder and CEO, Northslope Technologies
New processing technologies, 3:10-4:15 p.m.
- New methods in high moisture extrusion for the creation of innovative, diverse and nutritious wet pet food — Jenni Harrington, director of sales and technology, Buhler Group
- Starch gelatinization in extrusion cooking of pet foods: Balancing quality and sustainability — Ed de Souza, extrusion systems process director, Wenger Manufacturing
- Optimizing microbial control in pet food: Understanding traditional and innovative methods — Rocío Daniela Soto Castro, HPP food specialist, Hiperbaric
Rooms 2100
1:30-4:15 p.m.
Concurrent sessions: Pet food nutrition
Focus on senior pets, 1:30-2:35 p.m.
- Bioavailability and effects of collagen hydrolysates using an in vivo to in vitro approach for canine osteoarthritis — Niels Blees, MSc., DVM, Ph.D. student, Utrecht University Faculty of Veterinary Medicine
- Enhancing muscle health and longevity in aging canines with HMB supplementation — Shawn Baier, vice president of business development, TSI Group Co.
- Flavor preference in cats across life stages — Ana Rita Monforte, Ph.D., flavor and data manager, AFB International
Obesity, life stages, nutrient profiles, 3:10-4:15 p.m.
- Unraveling the myth of dietary carbohydrates and feline obesity: A meta-analysis and study findings — Hannah Godfrey, BSc.H., MSc., Ph.D. candidate, University of Guelph Ontario Veterinary College
- Innovating pet nutrition: Combating the pet obesity epidemic with new food approaches and ingredients — Kathy Gross, Ph.D., adjunct professor, and Julia Guazzeli Pezzali, Ph.D., assistant professor, Kansas State University Pet Food Program
- Time to reconsider NRC and AAFCO guidelines for amino acid requirements in dogs? — Sarah Dickerson, Ph.D., senior research scientist, Four Rivers Kennel
Rooms 2100
1:30-4:15 p.m.
Concurrent sessions: Pet food ingredients
The pet microbiome and functional ingredients, 1:35-2:05 p.m.
- Biotics in pet food and modulation of feline gut microbiome by diet and biotic supplementation — Jeff Alix, global head of business development, palatability and microbiome, and Brian Klein, Ph.D., principal scientist, microbiome, dsm-firmenich
- Repeatability of the effects of dietary supplementation of probiotic on gut fermentative metabolites and microbiota in dogs — Jan Suchodolski, Ph.D., professor, associate director and head of microbiome sciences, Texas A&M University Gastrointestinal Laboratory
- Session info to come.
Sustainable ingredients, 3:10-4:15 p.m.
- Exploring fresh African game meat in pet food products for novel, sustainable approach to nutrition — Angelique Myburgh, nutrition and development specialist, Montego Pet Nutrition
- Harnessing blood-derived proteins from the meat industry for sustainable pet nutrition — Roger Gerlach, director of global pet food sales, APC
- Considerations for supplementing omega-3s in companion animal diets — Alexandra Rankovic, MSc., Ph.D., research associate, University of Guelph
Rooms 2100
1:30-4:15 p.m.
Concurrent sessions: Career development and leadership
Powered by Women in Petfood Leadership
Session and speaker details coming soon.
Rooms 2100
2:30-3 p.m.
Coffee break
Halls A-D
4-6 p.m.
Networking reception
Halls A-D
4:30-5:30 p.m.
Student and industry research poster meet-and-greet
Future of Pet Food Pavilion, Aisle 1400
Wednesday, April 30
7 a.m.-2 p.m.
Registration
Lobby 2200
7 a.m.-2 p.m.
Cash coffee bar
Lobby 2200
7:15-8:15 a.m.
Breakfast
Room 2215 A-C
8:15-9 a.m.
Wednesday opening session: : Break the bottle: How to shatter limiting beliefs and achieve peak performance in pet food development and marketing
Michael Allison, CEO, Adversity Academy Leadership Development Co.
Allison helps leaders, entrepreneurs and professionals break through the self-imposed barriers that hold them back and ways to overcome them.
Room 2103
9 a.m.-2:30 p.m.
Exhibit hall open
Halls A-D
9 a.m.-2:30 p.m.
Visiting pet charities
Pet Charity Dog House, Aisle 1000
9:30-10 a.m.
Coffee break
Halls A-D
9:30-11:30 a.m.
Petfood Forum Student Program presentations
Future of Petfood Pavilion, Aisle 1400
9:35-11:50 a.m.
Petfood Tech Talks
Tech Talk Stage, Aisle 2900
11:30-11:45 a.m.
Announcement of student research competition awards
Future of Petfood Pavilion, Aisle 1400
11:50 a.m. -1 p.m.
Lunch
Halls A and D
1-2:30 p.m.
Closing panel: The state of U.S. pet food ingredient approvals
Monday, April 28; All activities will take place in the 2215 Rooms at the Kansas City Convention Center
7:45-8:30 a.m.
Registration/check-in with light breakfast & coffee
8:30 a.m. – 3:45 p.m.
Sessions and group activities
10:30-11 a.m.
Coffee break
12:15-1:15 p.m.
Lunch
3:45-4:15 p.m.
Groups presentations and judging of the ideas
4:15-5 p.m.
Petfood Essentials mixer
5:30-7:30 p.m.
Join Petfood Forum opening reception at KC Live! at Power & Light District