Sandy Robins

Title

Pet lifestyle expert and author

Presentation description:

Brand loyalty is dead – what killed It and how to put it back on the pet food shelf – The pet food shelf has become a maze, and it’s become difficult to remain loyal to a single brand. Robins outlines how and why the marketplace has gotten so crowded and the primary reasons pet parents brand-hop. She highlights the impact millennials and generation Z have on the pet food aisle and looks at a new, upcoming lifestyle trend that offers pets a rotational diet for better health by alternating proteins, recipes and textures. If brand monogamy as we know it is dead, is brand polygamy the new, next best thing?

Biography:

Robins is a multimedia pet lifestyle expert, published author, pet industry spokesperson and influencer. Her work focuses on the latest trends and innovative ideas that can improve pets’ health and well-being, and ultimately enhance the human-animal bond. Robins is the author of The Original Cat Bible and Fabulous Felines: Health and Beauty Secrets for the Pampered Cat, as well as many articles and columns in media such as MSNBC.com, Today.com, Zillow.com, Pet Age, Catster, Westways and Consumers Digest. In addition, she has served as a spokesperson for Petco, American Airlines and Motorola, worked as a pet safety advisor for Toyota touring the U.S. to educate pet lovers and did a monthly pet segment on the Weather Channel for three years. Robins has received the Excellence in Journalism and Outstanding Contribution to the Pet Industry Award presented by the American Pet Products Association and was named by Pet Age as A Woman of Influence in the Pet Industry.